Wee Beastie NYC makes creative advertising for television networks.

News

A Wee Beastie record: Five nominations in the 2011 Promax|BDA awards! We're thrilled that our Nat Geo/GEICO campaign is getting recognition - and the Camouflage spot is nominated for Funniest Promo. Also up is our Discovery & SC Johnson campaign - click on the pic to see the TLC spot. More on our spots page. All beautifully shot on the RED by Jim Belkin and Ronnie Krensel. Our co-branded spot for ABC was also nominated - in the "consumer tie-in" category. Featuring Honda and Dancing with the Stars. It's always a challenge to bring together two brands in thirty seconds - and still keep some entertainment value in there for the viewer. Click here for some behind-the-scenes action. We're currently on our third round of True Dads spots for Spike TV. They are great fun and very enjoyable to shoot, though sometimes we are challenged by the weather gods. Our Toyota spot was shot in torrential rain, hail showers and high winds. Keeping a car detailed to car-client standards in that sort of weather is no joke! Click on the picture to see if we managed it.

Manifesto

In a landscape littered with broadcast design boutiques, why does it make sense to open a new agency? Because networks are getting a raw deal. You need a company focused on you and your brand, and nothing else. At Wee Beastie, concept is king. Before the design comes the idea. The better the initial idea, the stronger, more compelling and more breakthrough the execution will be. Too often, great design is let down by a weak initial concept. We are here to end that tragedy. Our mission is to provide the most compelling, high quality advertising by focusing on initial creative development. On receiving a brief we gather a diverse group of writers to create a range of scripts. This provides our clients with a variety to choose from. Our intention is to break through the advertising clutter and help our clients achieve their marketing goals. We have formed a network of collaborators that includes writers, designers and editors; all working at the cutting edge of broadcast production. Our editors come from the spot commercial world, our designers work with the leading broadcast networks, and our in-house directing skills allow us to deliver top-quality creative. As a hybrid advertising agency and production company we provide a service that goes all the way from brief to delivery.

What is a WeeBeastie?

Wee Beasties are those sticky concepts that get lodged inside your head. The catchy song that you keep humming, the stunning visual you can't forget, those great ideas that keep you from falling asleep. These clever concepts are our specialty, because Wee Beasties are what we're all about.

Recent Work

GEICO 2010 for National Geographic Channel - GEICO
Ultimate Cake Off for TLC
GEICO 2010 for National Geographic Channel - GEICO
SC Johnson and Animal Planet Integrated Campaign for Animal Planet
SC Johnson and Planet Green Integrated Campaign for Planet Green
Wild Justice Superbowl Sunday Spot for National Geographic
Chiller Brand Campaign for Chiller
Home Depot and Sean Riley for National Geographic
Healthy Living Adsales Vignettes for Animal Planet
Home Depot / Trading Spaces for The Learning Channel
2011 Upfront for Discovery Digital Media
Property Ladder for The Learning Channel
Truth in Design for HGTV
Domino Magazine for HGTV
Agency Spec for Lexus
Factory Made for Science Channel
Trial By Choir for The Learning Channel
Healthy Living Adsales Vignettes for Animal Planet
Dog Whisperer for National Geographic
Hero of the Year for Animal Planet
Nutri Crew - Healthy Eating PSA for Disney
Great Detectives for BBC Knowledge